California Aims To Ban “Boys” and “Girls” Toys, Clothing Sections in Stores to Create “Gender Neutral Retail”

The state of California is gearing up to ban “boys” and “girls” toys and clothing sections in stores in an effort to enforce a “gender neutral” presentation of products.

A new bill (Assembly 1084) would make it illegal for retailers to have “boys” or “girls” signs on display near children’s toys or clothes. Doing so would result in a $1,000 fine to the business.

Meanwhile, the rules will also be maintained online. If a store has a website, its website would be required to drop the use of “boys” or “girls” to describe products. The items could not be divided by sex. Terms like “kids”, “unisex”, or “general neutral” would be encouraged.

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The bill would only apply to large retailers with 500 or more employees. If passed, it would take effect on January 1, 2024.

 

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