Google Sued By YouTube Rival Rumble Inc.

The video sharing website Rumble is suing Google, alleging that the search engine is deliberately suppressing its videos in an effort to better position its own YouTube videos.  Google acquired YouTube in 2006.

Rumble Inc. filed an antitrust lawsuit in California Monday alleging via a 38-page complaint that Google is “unfairly ranking search algorithms” to place YouTube videos ahead of Rumble in search. In addition, the video company argues that “Google, through its search engine, was able to wrongfully divert massive traffic to YouTube, depriving Rumble of the additional traffic, users, uploads, brand awareness and revenue it would have other received.”

Rumble is asking for more than $6 billion in treble damages for losses that “greatly exceeded $2 billion.” Google is promising to defend itself against what it says are “baseless claims.”

Rumble’s lawsuit, filed in US District Court for the Northern District of California, points to an investigation by the Wall Street Journal over the summer that reported Google’s search results gave preference to YouTube links over links from rival video platforms. Though Rumble was not part of the Journal investigation, the lawsuit alleges that if a user searches Google for “Funny Dogs on Rumble” — that user will be provided with YouTube videos.

Google has been hit with a series of antitrust lawsuits in recent months. Two groups of states allege that the company abused its search and advertising dominance, while the Justice Department is suing Google for allegedly employing anticompetitive practices to maintain a monopoly in search. Google has said all of the suits are without merit.

Rumble has recently become popular with users who believe conservatives are penalized online.

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