Most Americans Haven’t Started Holiday Shopping Yet, Survey Finds

Newly released survey data shows that with the holidays approaching, most Americans still haven’t kicked off their own shopping season.

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Rasmussen Reports released the polling, which showed fewer Americans have begun shopping already.

“While many Americans aren’t waiting for Black Friday to begin shopping for holiday gifts, most haven’t gotten started yet,” the group said.

The poll found that only 42% have started shopping so far.

“The latest Rasmussen Reports national telephone and online survey finds that 55% of American Adults haven’t started their holiday gift shopping, while 42% have,” Rasmussen said. “The number who’ve already started their holiday shopping in mid-November is slightly down from four years ago.”

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