SEE YA! CNN Plus Shuts Down After No Interest

CNN Plus announced Thursday it is shutting down only a month after starting because of low interest in the company’s subscriber plan. CNN reportedly poured $300 million into creating CNN Plus.

CHECK OUT TRISH REGAN’S PODCAST HERE. 

The subscriber program will officially end April 30.

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“In a complex streaming market, consumers want simplicity and an all-in service which provides a better experience and more value than stand-alone offerings, and, for the company, a more sustainable business model to drive our future investments in great journalism and storytelling,” Discovery’s streaming head J.B. Perrette said in a statement. “We have very exciting opportunities ahead in the streaming space and CNN, one of the world’s premier reputational assets, will play an important role there.”

CNN said that Discovery, which recently merged with WarnerMedia’s CNN, was unhappy that Jeffrey Toobin went through with the launch of CNN Plus just before that merger.

which was led by Jeff Zucker until February, and WarnerMedia, which was led by Jason Kilar

From CNN:
The streaming service ended up launching just two weeks before the WarnerMedia-Discovery merger completed, much to the exasperation of Discovery leadership, which had a different strategy but could not legally communicate with CNN executives before the deal was official. The executive vice president in charge of CNN+ and all of CNN’s digital businesses, Andrew Morse, who worked closely with Kilar and Zucker, will depart the company after a transition period.

Of course, the reactions on Twitter ranged from consolation to mockery.

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